"In this video LUDO allows you into his studio to see how
he makes his work and to tag along as he replaces a few selected
commercial messages in the ubiquitous ad stream with his own ads that
re-engineer common perception. It is interesting to see how simple it is
to re-brand our environment, and LUDO is glad that director Laurie
Grossett has recorded the process with Defense Dafficher. “It’s the
first time I worked with a production company, a real director,” he says
about the new mini-documentary, "It was a long process but I think they
did a nice job."
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